Spotify AAPI Heritage Month

This was one of my favorite projects that year. Working on Spotify's AAPI Heritage Month campaign felt deeply meaningful as both a music lover and someone from the Asian community. We created an animated visualizer for Audrey Nuna's cover of "That XX," originally by G-Dragon, celebrating Asian and Pacific Island Americans' contributions to culture.

Working on this project gave me a real sense of purpose! Being able to contribute to representation and celebrate AAPI heritage through animation and music felt like the perfect intersection of my passions and identity. It was incredible to help bring this visual story to life for such an important cultural moment.

Credits

Group Creative Director Thomas Schmid Creative Director Joyce N. Ho Senior Producer Russell Greene Art Director Sol Lee 2D Animation Lead Alex Perry Design Heewon Kim, Joyce N. Ho, Pedro Veneziano, Ross McCampbell, Sol Lee, Tuo Kan, Twisha Patni 3D Animation Pedro Murteira, Ross McCampbell 2D Animation Alex Perry, Joyce N. Ho, Paola Chen Li Cel Animation Ryoko Kondo

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