Rémy Martin Mixtape

I worked on Rémy Martin's Mixtape campaign, a project celebrating 50 years of hip hop and the launch of their VSOP Mixtape Volume 3 Limited Edition. We created content for the Mixtape Street Art Museum, a traveling augmented reality exhibit showcasing eight legendary DJs across five cities.

As one of the main After Effects animators and co-lead of the animation team, I helped bring this visual approach to life that captured the DIY aesthetic of early mixtape culture, chopping up visuals the way DJs remix their music. We embraced a collaged feel through cutting, coloring, overlaying, and distorting elements to capture that raw mixtape energy with a modern twist. The cassette tape ribbon became our visual thread, weaving through four New York DJs against a backdrop of hip hop culture.

Credits

Group Creative Director Michelle Higa Fox, Thomas Schmid Executive Producer Daniell Phillips, Kitty Dillard, Ryan McGrath Creative Director Kendra Ryan Associate Creative Director Doug Hindson, Eric Chang Producer Alexi Yeldezian, Gwynne Evans Reid, Pablo Martinez-Arastey, Ryan Hitch Production Coordinator Dani Ortega Featured Artist Xia Gordon Art Director Helena Dong, Jigyu Yoon Lead Creative Technologist Charlie Whitney, Matt Kenefick 2D Animation Lead Paola Chen Li, Rafael Araujo Design Ben Nichols, Fernando Utreras, Haeri Cho, Jigyu Yoon, Marcus Collins, Maria de la Paz Vargas, Nikko Gary, Rémi Sorbet, Xia Gordon, Yukyung Lee 3D Artists Jesseter Wang, Ryan Musselman 2D Animation/After Effects Morgan Allison, Paola Chen Li, Rafael Araujo, Vero Gómez 2D Animation/Cel Shelby Chan, Tinghe Yang Creative Technologist Haolin Fang Editor Cameron Kelly, Dave Conte, Peter Brandi

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