Notion Think it. Make it.

I worked on the animation for Notion's flagship 2024 brand awareness campaign, "Think It. Make It." — a global initiative that redefined how the productivity platform communicates its value to users. The campaign tackled the challenge of showing just how powerful Notion really is while keeping that clean, minimalist aesthetic everyone loves.

My animation work was part of the animated brand anthem that brought the campaign's core message to life in a short, punchy story.

The campaign rolled out globally across San Francisco, New York, London, Paris, Seoul, Tokyo, and Berlin, racking up over 460 million impressions and driving significant increases in first-time visitors to Notion's website across key markets.

Credits

BUCK

Chief Design Officer Ben Langsfeld Executive Producer Kim Stephens Associate Creative Director Eric Chang Producer Rusty Van Riper Art Director Jacob Myrick Abbie Winters Brand Strategy Director Marla Moore Brand Strategist Surabhi Rathi, Asia Hunt 2D Animation Lead Vero Gomez Copywriting Dave Evans, Brooke Kessler Design Codie Chang, Joel Plosz, Grace Park, Jose Flores, Julie Alter, Margaux Saulou, Pierre-Nicolas Riou, Sam Lee, Vicky Chong 2D Animation Dan Cantelm, Diego Abad, Jamiel Law, Nick Brown, Paola Chen Li, Yinan Liang, Tony Holz, Javier Ibanez Editor Peter Brandi Assistant Editor Oliver Lin 

PART AND SUM 

Director of Strategy Jim Babb Principal, Strategy Dani Hoyler Principal, Growth Marketing Elliott Hasiuk Senior Strategy Consultant Evan Petto Senior Growth Marketer Monish Selvamuthu Growth Team Operations Lead Samantha Westley Content Coordinator Dena Crowley

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