MTV Mental Health

For MTV’s Mental Health Is Health initiative, we created a once-per-hour on-air moment centered on one simple, actionable idea: breathing. The challenge was to distill mental health research into a clear, repeatable message that could educate and resonate across linear broadcast without feeling heavy or repetitive.

As co-lead animator, I helped develop the animation language and overall motion system. We translated the science of breathing into an abstract visual world using textured forms and ripple-based movement to clearly represent inhale and exhale. Through structured pacing and intentional use of color, we designed a spot that felt calm, accessible, and served as a break in between TV shows.

CREDITS COMING SOON!

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